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-Featuring - News and Views from the British and the Irish in Spain

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New advertising campaign to boost British Benidorm Bookings

400,000 € is to be spent on a four month campaign aimed at the British market

The President of the Costa Blanca Tourist Board, Gema Amor, has announced a new advertising campaign to be centred on the British market which will run from October to January 2011, and be supported by an online campaign with the intention of increasing last minute national reservations.

She said that there had been some recovery in the British market so far this year, thanks to a strengthening of the Pound against the Euro. Hotel reservations this year so far this year are 2-3 points higher than 2009, according to Amor.

The Tourist Board has also signed an agreement with the Benidorm Hoteliers Association, Hosbec, to destine 40,000 € to hotel improvements, 11% more than last year. The money will go on energy savings, risk prevention and improved sanitary conditions in hotels, as well as on assessment of intellectual property rights and studies on the image of Benidorm.

Hospec say that occupancy levels are expected to reach 95% in the last week of August.



 

 


Jellyfish affect the Costa Blanca and the northern coast of Spain

Jellyfish collected in San Sebastián
Beaches in Elche have been closed to bathers as a result of the jelly fish infestation.

The red flag is flying in four beaches in Elche on the Costa Blanca where 250 bathers have been stung by ‘Portuguese Man of War’ jelly fish.

Bathing was prohibited on Tuesday afternoon in Carbassí, Los Arenales del Sol and El Altet as high sea water temperatures caused the creatures to move in closer to shore. Bathers are being advised by megaphone when the jellyfish are present.

The Costa Blanca is not the only area to see the Portuguese Men of War. In San Sebastian on the northern coast of the country fishermen collected some 300 of the jellyfish in just one day on Tuesday.


 


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