400,000
€ is to be spent on a four month campaign aimed at the British
market
The
President of the Costa Blanca Tourist Board, Gema Amor, has announced
a new advertising campaign to be centred on the British market which
will run from October to January 2011, and be supported by an online
campaign with the intention of increasing last minute national reservations.
She
said that there had been some recovery in the British market so
far this year, thanks to a strengthening of the Pound against the
Euro. Hotel reservations this year so far this year are 2-3 points
higher than 2009, according to Amor.
The
Tourist Board has also signed an agreement with the Benidorm Hoteliers
Association, Hosbec, to destine 40,000 € to hotel improvements,
11% more than last year. The money will go on energy savings, risk
prevention and improved sanitary conditions in hotels, as well as
on assessment of intellectual property rights and studies on the
image of Benidorm.
Hospec
say that occupancy levels are expected to reach 95% in the last
week of August.
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